The Meaning of Cost in Value

We associate many things with money. One example: If it costs more, it’s better.

Money is not just a physical item representative of some good or service.  It has meaning past trade. Having more money does not just mean that you can accumulate more things. Socially, it states that maybe you have accomplished more, are a better decision maker, make better behavior choices, etc. It possesses status and other cultural attributions. Not a surprise. You know this.

The $15 beer will taste superior to the $1.50 beer. It just does, because we know it’s better. It’s contextual priming. That’s why blinded taste trials are often so interesting, because the context is removed and you are left with a singular sensory organ (taste organs of the tongue and mouth, yes and olfaction). Continue reading

The big C…

Cancer.

It sucks. Fortunately, most of us will live our lives out without this battle. We’ll go on, mostly, ignorant to the difficulty, the fear, the anxiety, the depression, the emotional strain, the unanswered questions, the sleepless nights, or even the simplicity of the brutal financial cost.

And that’s what this post is about…the cost. Well, two things: the cost and the hope. When someone you know struggles with cancer, there may be a variety of things you can do to personally help bear the burden. When it’s someone you don’t know…there may be less options. BUT none of them are less important.

A friend of the PTBT is struggling fighting against Double Hit Lymphoma, a rare and aggressive form of lymphoma. We are asking you to partner with him and his family in this fight by providing some financial support. Initial costs for lymphoma treatments can be as much as $60,000. By giving financial support, you also give the other important tool in fighting cancer, hope. Let Rob know how far and wide the ripples of his life have spread and supply him with the hope he needs to continue fighting.

There’s only one day left, so please support the ‘stache and spread the word. https://www.booster.com/teamrobfights

After all, hope may just be the best medicine out there.

-PTBT